After wowing consumers in London, Paris, Toronto, Bangkok and Karachi, Magnum celebrated the opening of its second pleasure store in Pakistan and all of South Asia with a glam opening night.

The new 3-storey Magnum Pleasure Store in Lahore’s Defence Z Block on May 30th generated much excitement and buzz at its opening where you could indulge in pure Belgium chocolate, hang in with fellow chocoholics and make your chocolate dreams come true.

The exclusive list of invitees, especially flown in for the day, added glamour and excitement to the Magnum Pleasure Store Lahore opening. The razzmatazz was magnified with the young and upcoming TV and film actress, Hareem Farooq, hosting the store launch. She unveiled the Magnum Bar and indulged in making her own customized Magnum. The guests were entertained to several activities including the unveiling of life-sized jewel studded Magnum chocolate bars created by fashion designers; Nomi Ansari, Sania Maskatiya, Sana Safinaz and Maheen Kardar Ali of Karma.

“We at Magnum say “A day without pleasure is a day lost”. Magnum is all about sophisticated indulgence and pleasure. It is known for bringing in something new and unique and we are very excited today to bring the experience of pure indulgence to the magnificent city of Lahore. The Magnum Store is for all chocolate lovers who can live out their chocolate fantasies by creating their own personalized Magnums,” said Director Ice Cream of Unilever Pakistan, Shehryar Khurshid.

The uber glam Magnum Pleasure Store offers unique toppings that add a dash of excitement to the regular Magnum. You choose your preferred Magnum type (vanilla or chocolate), select the unique Belgian crackling chocolate and then customize it with a vast array of toppings for a delicious personalized Magnum.


Magnum’s pleasure store Lahore

Magnum’s pleasure store Lahore

Magnum’s pleasure store Lahore

The host of the Magnum Pleasure store Lahore launch (2)



Unilever Pakistan is a subsidiary of Unilever Plc which operates in over 100 countries. Established in Pakistan in 1948, the Pakistan business is amongst the country’s largest consumer goods companies. Its brands such as Lux, Lifebuoy, Lipton, Sunsilk, Surf and Wall’s are known for their consistently high quality and value and are trusted and consumed daily by millions of people across Pakistan. Unilever’s brands strive to create a better future every day for consumers across Pakistan. Lifebuoy reaches out to thousands of children through its hand washing campaign, raising standards of hygiene; Lux promotes film, fashion and music through the iconic Lux Style Awards; Sunsilk partners PFDC in the fashion weeks and Blue Band supports nutrition. Unilever’s ambition is to double its business whilst reducing its environmental footprint and enhancing its positive social impact. It is engaged in a number of initiatives to enhance livelihoods, save water, energy, carbon emissions and to cut waste and promote recycling. For more information:


Source: Talking Point Communications