Karachi November 26, 2016: Pakistan’s numero uno general entertainment network, HUM Network Limited in collaboration with QMobile, Pakistan’s leading Smartphone Company,has rolled the red carpet of the country’s biggest and most sought after three-day bridal fashion extravaganza, QMobile HUM Bridal Couture Week 2016 Styled by Sweet Touch, to present the latest and the best of Pakistani bridal trends by leading and burgeoning fashion designers on the catwalk. This year, the bridal extravaganza is styled by the renowned cosmetic brand Sweet Touch, London. The 13th edition of QHBCW is choreographed by Vaneeza Ahmed Ali.

Show one of QHBCW day 2started with The House of Arsalan Iqbal’s Dhanak, followed by Aness Malik’s Paheeli, a whirlwind romance of dreams, poems and riddles. Charcoal was the third to present their collection on the runway which was followed by Mashal-e-Rukhsar by Shazia Kiyani. Show one concluded by Erum Khan’s festive collection titled Nawabzaadi, a collection enthused by the defined history of our dynasties. Show 2 of QHBCW started with the Husn-e-Janan by Chinyere, which was followed by Hina Butt’s Ladli Begum Sway to Rhytm of Storytellers. Day 1 of three-day bridal extravaganza concluded with Munib Nawaz’s star-studded showcase titled Moonlight Romanticism. QHBCW, famous for adding allure to the runway with an illustrious list of showstoppers, had an amazing line-up and power-packed performances on the first day; Mohib Mirza and Munib Nawaz show stoppedfor The House of Arsalan Iqbal while actor Imad Irfani walked for Charcoal. Fizza Ali added grandeur to Shazia Kiyani’s collection while Rizwan Jaffri performed on the ramp for the brand. The stunning Saba Qamar walked the ramp for Erum Khan while Sadiya Khan and Meekal Zulfiqar show-stopped for Hina Butt. The finale of Day 2 was a star-studded affair with Osman Khalid Butt, Hassan Niazi, Momar Rana, Wali, Noor, Jana Malik and Noman Jawed walking the ramp for Munib Nawaz.

QMobile HUM Bridal Couture Week 2016 Styled by Sweet Touch is choreographed by Vaneeza Ahmed Ali, with backstage management by Muneera & Aamir of Production 021. All public relations operations and media liaison is carried out by the in-house PR team of HUM Network Limited along with show production and execution by the special projects and events team at HUM Network Limited.

Sultana Siddiqui – President HUM Network Limited

I take pride in the fact that wonderful things are happening in Pakistan, but we don’t promote them the way they should be done, and that is why people are mostly unaware of what is happening in our part of the world. One such field that is gaining impetus in our society is the fashion industry, and that is why I encourage fashion and its intricate thread-work and designing through our fashion shows to open a window. We have also given a platform to new designers to present their clothes, an opportunity that was otherwise not easily available to them. And as the shows are seen globally their work, along with the established designers’, gets known abroad. The aim of introducing new things at HUM Network carries foremost the purpose to give a positive image by negating the bad ones.

MrZeeshanAkhtar – Chairman and CEO QMobile

QMobile has a history of being associated with big stars from around the World and first ever QMobile Hum Style Awards, so it was a natural collaboration with HUM Network for another mega event, where all the stars from the fashion fraternity of the country will be present under one roof. QMobile is proud to be the front-runner for QMobile Bridal Couture Week styled by Sweet Touch. Looking forward to a star-studded night.

 SPONSORS’ ACKNOWLEDGEMENT

The 13th edition of the country’s biggest bridal extravaganza is presented by Q mobile Z12 and styled by Sweet Touch. The show is refreshed by Slice and backstage partner is Kryolan and Framesi. Fragrance partner for the latest edition of QHBCW is JunaidJamshed with Interwood as furniture partner. FM106.2 is the official radio partner whereas snack partner is TUC and Pizza Hut the food partner.

DESIGNERS’ INSPIRATIONS

THE HOUSE OF ARSALAN IQBAL:The House of ArsalanIqbal’s bridal menswear and women’s wear collection ‘Dhanak‘ (Rainbow) for QHBCW is inspired by the designer’s belief in the importance of fostering happiness in one’s life with hope and love.The multi-layered emotion of love is represented by the superimposition of multitude kaleidoscopic rainbow hues, subtly layered on top of each other in each of the artisanal garment pieces.  Dhanak’s menswear and women’s wear are melded together using luxurious custom pattern weaved silks and merino wool blends for men, with innovative weaving techniques buoyed by four shaft jacquard looms. One of the challenging highlights of the collection is the incorporation and weaving together of up to eight colours into a multi-dappled symphony of hues with the women’s wear comprising of mostly embroidered pieces using painstaking techniques. The capsules eschew standard embroidery treatments and are buoyed by myriad unique and advanced weaving methods. The silhouettes for the menswear comprises a slew of sherwanis and jackets in varying lengths, with the women’s wear dovetailing vibrant ombré with contemporary, flattering shapes and classic traditional silhouettes. Dhanak is indubitably a celebration of colours and a  tribute to Pakistani and sub-continental culture, kindness and generosity. This is the first time in Pakistan that a fashion designer has made a concerted and creative effort to produce an in-house music track to complement their showcase during a Fashion Week. The track entitled ‘Sajahaiaaj’ used for The House of ArsalanIqbal’s  “Dhanak” is a fusion of  rock and qawaali  and was melodiously rendered by the gifted singer HamzaAkram, a scion of the Abu FareedAyaz family  of legendary qawaals with the music produced by MubashirAdmani of Bonafide Studios.

ANEES MALIK: Paheliis Whirlwind romance of dreams, poems and riddles; rewriting the story My Paheli collection was inspired by my love of folklore, from the way each piece has its own story to tell, from how that piece is created to who is wearing it. Deep rooted in its tradition, the art of storytelling has always captivated me and this collection of jewels is thus inspired by it. In a time before mass communication women in the village would gather together and sing songs and act out scenes, often depicting wedding scenes.

“I took influence from the art of kalamkari, from how their folklore was embedded into the fabric and taken from village to village to dramatise and tell ancient stories. This compliments the feeling surrounding the bride, the way she is made up to her best, adorned and paraded in all her finery ready to be given away on her wedding day. We have, therefore, used these ideas taking kalamkariduppatas that portray doli motifs and a wedding procession. The outfits are from KianE couture, designed by AneesaKiane, a UK based designer who takes inspiration from South Asia and Persia within her creations. The design aesthetic is graceful, demure and innovative with flattering cuts that act as a perfect canvas to complement the jewellery I have created.  You will see an amalgamation of traditional Polki jewels with pieces of pachikundan as well as some fusions pieces we have conceptualised for this collection.

CHARCOAL:Since its debut in 2008, Charcoal has transformed its brand into an eponymous label by bestowing a new meaning to the way Pakistani fashion is perceived around the world. Bringing the Class into formal menswear, the prolific designs boasting a sublime aesthetic, have earned them recognition from other retail brands. At this QHBCW, Charcoal’s intricate collection derives its inspiration from the European colonies and creates a sleek pleasure of bold and English tones with enhanced stitching and fabric combination. The Intricate collection gives all Charcoal fans a huge reason to celebrate as it consists of a wide range of festive outfits which are available at a whole new price range which makes it easier for Charcoal to target a massive audience.

SHAZIA KIYANI:Mashal-e-Rukhsarcollection is a tribute to my root, the land of Persia. Complexity and intricacy of persian Culture fascinates   artists universally and I am no exception. Tried however, to fuse the persian traditional motifs with modern sensibilities.The Outcome look It’s Classic feminine collection with detail work of Zardozi,Dabka,Kora, Wasli, and marori work for women of 20th century. It is inspired by cultural heritage and architecture of persian art. My color palette corroborates my theme as I’ve borrowed the gold and ivory from the Mashhad architecture and the reds and blues from the carpets of Kachari era. While the paintings of the Pahlavi period provides the inspiration for the silhouettes.Mashal-e-Rukhsar  , Certainly, is a Step forward  as for my journey as a designer.

ERUM KHAN:Nawabzaadi,the bridal collection is signified by the defined history of our dynasties. The collection infuses colours such as shocking pink, maroon and red to merge the Mughal era of Maharajas with contemporary designs. As the name suggests, the collection presents the convoluted gold and silver handwork to give it a majestic look. Whereas aqua, grey and lighter tones compensate the beauty of a woman. The combination of the work and colours give a complete picture of a “nawabzada”.

CHINYERE:Husn-e-Janandescribes the beauty of the beloved. The intricate detail takes the beholder to the imagination that is beyond words. The rich colour palette intensifies the stages a lover has to go through, creating an eccentric connection between love and beauty.  The ornaments blend with the extraordinary unity, at the heart of the paradoxical duality of knowing oneself and knowing the lover, making the extravagant embellishments a prerequisite for reaching harmony with the beloved.

HINA BUTT: LADLI BEGUM Sways to Rhythm of Storytellersis inspired from the Kathak dance form that prevailed during the Mughal era in the late 18th and 19th century. The word Kathak means ‘to tell a story’, and it is traditionally attributed to the travelling bards of ancient northern India, known as Kathakars or storytellers. While Kathak amalgamates story-telling with abstract rhythm and movement, our collection puts together the grandeur and richness of the Mughal era with contemporary designs and cuts. In our intricate silhouettes, we revisit the dancing girls’ elaborate bell work, dazzling turns, and the fleeting, transient glimpses of their beauty in motion. The motifs are inspired by the architectural style of the extravagant Mughal courtyards where the dancing girls swayed to storytellers’ rhythms. We revisit the pronounced domes, the slender turrets at the corners, the palace halls supported on pillars and the broad gateways in our details. The collection will be displayed as a depiction of royalty and grace, seeking inspiration from conventional jewellery, beautifully crafted out of fine quality of gold and silver laden with multiple premium quality gemstones, pearls, and beads. The fabric used is pure and sheer, ranging from tissue and organza to jamawar in the form of kamkhwab. Through the use of precious stones, rich fabrics and intricate details in our outfits, we delve into the unparalleled charm and beauty of the Mughals.

MUNIB NAWAZ: Munib Nawaz presents his fall winter 2016/17 wedding trends in Moonlight Romanticism, atribute to romance and glamour of glory days. The collection symbolises the romance between modern fabrics and age old craftsmanship that embellishes the special night when two human beings join in matrimony for better or for worse. The collection is based on poetry, romance and being in love. “Taking poetry in calligraphy as our inspiration, we embellish our new age fabrics that have been influenced by the colours of the earth under the moon. Colours for this season are based on deep dark earth and modern technology creating a look and feel never seen before.”

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