#CornettoPopRock proudly announces the releases of the much awaited Ali Azmat music video, #Mein. The video showcases the life of a rock star shot by a rock star. This one of a kind video is set to revolutionize cinematography in Pakistan. Brilliant shot and Directed by Amaan Ahmed from Uncut Studios. #CornettoPopRock is a music platform created by BB Events & PR and Empact Activations.
Hasan Rizvi, CEO of BB Events and PR says, “This is my all time favorite video! Although it started of as an experiment and it took much longer then expected, the result speak for itself. Ali Azmats sportsmanship during this video made me an even bigger fan! Thanks to brands like Cornetto now our nation can see real, funny, creative and crazy music videos.”
Ali Azmat comments by saying; “This is our second song for #CornettoPopRock, besides the concerts we had in Karachi, Lahore and Islamabad. Amaan is a great guy and is very talented. Cornetto has done a service to its country by promoting the existing talent in Pakistan. Also, hats off to them for pulling of such massive concerts given the situation in the cities.” Ali Azmat further adds to his experience working on this video by saying; “ It was great going around with a camera on my head and shooting my daily routine. From riding the bicycle, hiking on mountains, jumping in the sea, and all other fun things. Its all very exciting.”
Amaan Ahmed, Director of the video comments; “ This one was special! Firstly it was Ali Azmat and secondly its an amazing song. So this felt personal. The idea was simple, Ali shoots it and I follow him everywhere and we had a ball doing it. What I loved? We didn’t focus on lighting, framing, formats, its raw and real! Showcasing the true essence of Cornetto by living free and expressing yourself. If you blink you may miss it. Enjoy the roller coaster ride!”
#CornettoPopRock is a national music platform that aims to revive the pop rock culture in Pakistan. The platform led by the mega youth brand Cornetto, touches many avenues for music lovers including; hosting a series of concerts and auditions in Karachi, Lahore and Islamabad, releasing 6 music videos/songs comprising of duets and solos, providing a platform for new singers, encouraging young bloggers and photographers and most of all igniting the patriotic bone. The Season 1 lineup includes maestros of the music fraternity such as Ali Azmat, Komal Rizvi, Noori, ,UmairJaswal, QurramHussain, Zoe Viccaji, QuratulainBaloch and the international sensation Ali Zafar.